The presence of litter-pickers on beaches is no longer unusual—volunteers and environmental groups regularly collect debris along the coastline. Fòra Plastics builds on this momentum, inviting everyone to treat beach cleanups as a natural part of their time near the sea—just like collecting shells or stones.
Through simple acts and organized events, including during water sports like surfing, kayaking, or sailing, the project helps monitor beach conditions and deepen public understanding of marine pollution.
We aim to make the issue of marine litter more visible and immediate, encouraging people to reflect on their relationship with plastic and the limits of recycling. By clearing our shores together, we cultivate greater awareness of our consumption patterns and take small but meaningful steps toward collective responsibility.